Careers
Our West Chester University career guides show what a job is really like day to day. We break down real roles like SEO specialist, social media manager, PR professional, and digital strategy consultant, including the work itself and what it pays. Beyond the job titles, you’ll find advice on turning an internship into a full-time offer, building an audience as a content creator, networking through groups like PRSSA, and free certificates worth putting on your resume.
Explore our career guides and start mapping your next step.
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Brand Manager
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“Brand is the sum total of how someone perceives a particular organization. Branding is about Shaping that perception.” – Marketing…
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Brand Strategist
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Think of your favorite TV commercial, does the ad do a good job of enticing you to buy that specific…
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Copywriter
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WORK DESCRIPTION A copywriter’s duties in the working field will vary depending on where they work and who they work…
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Digital Marketing Specialist
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WHAT THEY DO: A Digital Marketing Specialist is someone who uses electronic advertising to promote its products or services. They…
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Publicist
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To get a surface level understanding of what a publicist does, let’s look at the word itself. According to the…
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Marketing Director Career
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As students we wonder what are we truly getting into in our fields? What industry do I want to enter?…
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Blogger
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A blogger is a specialized content creator who contributes to regularly updated web publications called blogs. Blogs can exist as…
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Public relations specialist
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A public relations specialist uses strategic communication to develop and maintain relationships between an organization and its publics, maintain the…
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News reporter
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A news reporter delivers news stories, feature articles, and analysis about current events in politics, international relations, business, crime, entertainment,…
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Graphic designer
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A graphic designer creates illustrations, layouts, logos, infographics, color schemes, typefaces, and other visual elements to help effective convey messages…
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Camera operator
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A camera operator uses digital camera equipment to record video footage for motion pictures, television programs, music videos, commercials, news…
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Editor
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An editor coordinates the publication of content for print (books, magazines, periodicals, newspapers, etc.) and digital media (websites, ebooks, white…
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Sound engineer
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A sound engineer operates equipment and software used in the production of on-air radio programs, recorded audio programming, recorded music,…
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Art director
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Art directors are responsible for developing the visual style and layouts of print and web publications, advertising campaigns, products and…
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Television announcer
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Television announcers present news, weather, commentary, or music on television. At smaller TV stations, announcers also may operate studio equipment,…