Learn about what you can do with your communication degree: careers, internships, alumni, ideas for professional growth.
What does a Product Marketing Manager do? A product marketing manager is an expert of their company’s product and therefore, uses this expertise to lead the act of promoting and selling their product to customers, both the existing base and the general public. Tasks of a product marketing manager include: Conduct lots of market research […]
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In society, we personally all try to stay up to date with the latest trends and what’s going on in the world. Do you ever think that websites have to do the same? Someone has to be the thought behind the creation of every website. It must be appealing, interesting, and informative. It is not
Imagine you are a new up and coming artist in the entertainment industry. You are anxious and excited, but you also have no idea where to start. So, you think it is a good idea to invest in a talent agent to help you with all of your new responsibilities. Your new talent agent helps
It’s no secret – we use our cell phones and social media sites as a way to pass time and get through our days. They are an essential tool in our lives, whether that be to text our friends, scroll through Instagram, or play a puzzle game. Since we use social media on a daily
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Job Description Content marketing is becoming more recognized and the job marketing is growing significantly. A content marketing manager serves the role of a marketing manager that creates or manages the content on a website, social media platform, or in print. One of their main goals is to grab their audience and pull them in.
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Duties Photographers have an array of job duties, aside from just taking pictures. They capture images using digital or analog cameras for use in print publications, online content, video content, advertising, e-commerce press releases, or private use. The person behind the camera is also in charge of editing photos to perfection. Editing can include adding
Job Overview Post-production producers have a major role in the production process. These roles can include editing, title credit design, blending of audio and color correction. The post-production producer is accountable for supervising all these aspects. This is important in many medias such as a TV shows, commercials, and movies. One of the most common
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What is Advertising? Advertising is a business practice that companies pay to place their brand or message in a specific location. Advertising promotes sales as well as builds a brand for companies. As s result, advertising drives more customers in and boost rates of sales. What is an Advertising Specialist? An advertising specialist is someone
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Take a look around – The world is changing. The world of communication and media is expanding and evolving every day. What use to be newspapers and flyers in a local community can now be a post on social media that can be shared with the entire world. With that, the job market to find people to create this
You just finished your favorite movie for the hundredth time. It was just as good as your first time. There’s something special about it, the way the film director ties together the story, the actors, and the overall feel of the movie. It motivates you- you want to create something just as powerful. Now the
In an age where the news is a click away, it is simple for people to stay informed. According to the Pew Research Center, 41% of Americans get their news from television. Which means television is still the most preferred method. Therefore, by choosing a career path in broadcast journalism you are responsible for informing
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Job Description So you have a marketing degree, now what? A marketing coordinator supports the marketing department’s initiatives. Specific responsibilities include handling logistics for marketing campaigns, product launches, events and strategic partnerships. A large part of the gig is coordinating cross-functional team efforts, and assisting other team members by researching vendors and market trends, creating
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“Brand is the sum total of how someone perceives a particular organization. Branding is about Shaping that perception.” – Marketing Expert Ashley Friedlein: Entrepreneur, Investor, Speaker, Author and CEO & Founder of Guild What Is a Brand Manager? As Ashley Friedlein alludes to in the above quote, brand managers make sure their brand is presenting
Think of your favorite TV commercial, does the ad do a good job of enticing you to buy that specific brand’s product? Does it motivate you to take action? What about it draws you in? Maybe the ad is simply relatable or culturally relevant to you. In short, it is someone’s job to make sure
WORK DESCRIPTION A copywriter’s duties in the working field will vary depending on where they work and who they work for. The needs of the employer will determine what the employee’s job is. In all occupations for copywriters, they are expected to write clear and concise copies of what is needed. You need to know
