Learn about what you can do with your communication degree: careers, internships, alumni, ideas for professional growth.
WHAT THEY DO: A Digital Marketing Specialist is someone who uses electronic advertising to promote its products or services. They do this by using social media sites such as Facebook, Instagram, Twitter, Snapchat, and many more. Another way they advertise electronically is by sending campaign emails, uploading website content, and blogging. This occupation requires skills […]
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To get a surface level understanding of what a publicist does, let’s look at the word itself. According to the Online Etymology Dictionary, publicist comes from the French word publicité which means “condition of being public”. It wasn’t until the 1900s that the definition of publicist took on what we know of it today as:
As students we wonder what are we truly getting into in our fields? What industry do I want to enter? What type of Media do I excel in the most? How do salaries even work? It’s easy to pick out what you enjoy amongst your classes, whether you are a marketing student, media and cultures
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A blogger is a specialized content creator who contributes to regularly updated web publications called blogs. Blogs can exist as standalone entities or can be published as part of larger organizational websites. They are helpful in attracting and maintaining regular audiences and can be used as vehicles for education, sales and marketing, as well as
A public relations specialist uses strategic communication to develop and maintain relationships between an organization and its publics, maintain the favorable image of the organization, and manage the organization’s relationships during crises. As part of their work, a PR specialist develops communication strategy for the organization, creates media kits and press releases, builds and implements
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A news reporter delivers news stories, feature articles, and analysis about current events in politics, international relations, business, crime, entertainment, health, technology, lifestyle, or science. The stories are published via news agencies, newspapers, radio, websites, television, and magazines. In larger news outlet, each reporter is assigned to an area of specialty called a “beat”. A
A graphic designer creates illustrations, layouts, logos, infographics, color schemes, typefaces, and other visual elements to help effective convey messages via media. Graphic designer’s work appears in magazines, books, advertisements, newspapers, brochures, flyers, product packaging, websites, and films. The main task in graphic design is to visually represent an idea, concept, brand, or story. To
A camera operator uses digital camera equipment to record video footage for motion pictures, television programs, music videos, commercials, news and sporting events. Often, multiple camera operators work on the same production, each assigned to a different camera. Sometimes, one operator remotely controls several robotic cameras. These approaches allow for capturing the same events from
An editor coordinates the publication of content for print (books, magazines, periodicals, newspapers, etc.) and digital media (websites, ebooks, white papers etc). They may also work on the content of radio and television programming. As part of this work, an editor plans what content will appear and how it will be organized in the publication,
A sound engineer operates equipment and software used in the production of on-air radio programs, recorded audio programming, recorded music, concerts, conferences, sports events, and other live gatherings, as well as television programming, film, and video material. The responsibilities of a sound engineer include setting up and taking down the equipment, recording music, speech, and
Art directors are responsible for developing the visual style and layouts of print and web publications, advertising campaigns, products and their packaging, visual representation of brands, television and movie sets. As such art directors may work in print publishing, marketing, branding, advertising, movie production, television production, and theater. The duties of an art director include
Television announcers present news, weather, commentary, or music on television. At smaller TV stations, announcers also may operate studio equipment, produce recorded material like shows and commercials, sell commercial space to advertisers, and edit content on their stations’ websites. Sometimes, announcers also appear at community events and festivals, often performing the MC functions, especially if
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Radio announcers present news, weather, commentary, or music on the radio. At smaller stations, radio announcers also may operate studio equipment, produce recorded material like shows and commercials, sell commercial space to advertisers, and edit content on their stations’ websites. Sometimes, announcers also appear at community events and festivals, often performing the MC functions, especially
What is a Social Media Director? There are so many things you can do with a degree in Communication Studies. It can range from Public Relations to Marketing! However, how about doing something you love and wouldn’t mind doing on a daily basis as you get paid for it. Social Media Directors hold an important title
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Becoming an Event Planner Choosing a career path to enter can be a stressful, yet exciting time in one’s life. There are thousands of options, and each option comes with positives and negatives within the field. Event planning is a wonderful and rewarding career path to enter. It comes with responsibilities, like any other chosen
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